Browsing the "Steve Jobs" Tag

Apple Transformation Biggest Business Story of 2007

December 26th, 2007 | by Tom

While the transformation of Apple from a quirky computer maker serving a loyal, if tiny, following into a world-beating consumer brand has been several years in the making, 2007 was clearly the jump point for the company. With this new status as a mainstream consumer brand comes both enormous opportunities and ominous challenges. My big question: is Apple culturally suited to being a mainstream consumer brand?

iPod Continues to Cluster Frag the Music Industry

September 6th, 2007 | by Tom

When the top dogs at the major labels start to understand that mass markets are dying, that albums are an anachronism, that music designed for distribution at Walmart is the real cancer, that concert formats are stale, that DRM is a throwback to the Industrial Age--only then will they get back to producing great music that stirs the human spirit and creates for artists something more important than a distribution channel: a lifelong audience.

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