December 4th, 2006 | by Tom
Bubble Generation consumers have grown up with the Internet and can't remember a world with out it. They are completely comfortable with online communication, collaboration and commerce--as long as they can trust the people they are dealing with. This truth has catapulted reputation to the top of the Internet value chain. Your reputation--your trustworthiness--is your calling card on the Internet, but too few companies have a plan for reputation management. Do you?