Browsing the "iPhone" Tag

Apple Transformation Biggest Business Story of 2007

December 26th, 2007 | by Tom

While the transformation of Apple from a quirky computer maker serving a loyal, if tiny, following into a world-beating consumer brand has been several years in the making, 2007 was clearly the jump point for the company. With this new status as a mainstream consumer brand comes both enormous opportunities and ominous challenges. My big question: is Apple culturally suited to being a mainstream consumer brand?

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