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Published on January 4th, 2008 | by Tom


Sexiest Phrase of 2008: Download Now

In my new book, Jump Point: How Network Culture is Revolutionizing Business (you can pre-order it now) I examine the phenomenon of the “Permanent Now.” Simply put, today’s consumers do not want to wait. For anything. The world of the Network has rewired our brains: the delayed gratification impulse (old brain thinking related to food scarcity and survival) has been reset. We want what we want right now.

The latest examples of Now Economics come from the announcements by Netflix and CinemaNow of new instant movie download services planned for this year. All I can say is, it’s about time.

Question for you: what are you doing to collapse the TTW (time-to-wait) in your business? Ignore this new dynamic at your own peril. If you won’t speed it up, someone else will. Cut to black.

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