Published on January 4th, 2008 | by Tom0
Sexiest Phrase of 2008: Download Now
In my new book, Jump Point: How Network Culture is Revolutionizing Business (you can pre-order it now) I examine the phenomenon of the “Permanent Now.” Simply put, today’s consumers do not want to wait. For anything. The world of the Network has rewired our brains: the delayed gratification impulse (old brain thinking related to food scarcity and survival) has been reset. We want what we want right now.
Question for you: what are you doing to collapse the TTW (time-to-wait) in your business? Ignore this new dynamic at your own peril. If you won’t speed it up, someone else will. Cut to black.