Published on September 4th, 2007 | by Tom1
Back from the Lab
My 100-day hiatus is over.
The new book, Jump Point, is completed and the manuscript is off to Jeanne Glasser, my talented editor at McGraw-Hill. The book will hit the shelves on January 20; although you die hards can pre-purchase a copy today on Amazon.com.
A lot has happened over this past summer–I have pent-up stories about more than a few boneheaded moves by marketers and advertisers struggling to adapt to the Jump Point economy. I am sharpening the hatchett as we speak and am eager to start right back up where we left off a few months back. Are you ready? Let’s go.