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Published on September 4th, 2007 | by Tom


Back from the Lab

My 100-day hiatus is over. 

The new book, Jump Point, is completed and the manuscript is off to Jeanne Glasser, my talented editor at McGraw-Hill.  The book will hit the shelves on January 20; although you die hards can pre-purchase a copy today on

A lot has happened over this past summer–I have pent-up stories about more than a few boneheaded moves by marketers and advertisers struggling to adapt to the Jump Point economy.  I am sharpening the hatchett as we speak and am eager to start right back up where we left off a few months back.  Are you ready?  Let’s go.

One Response to Back from the Lab

  1. PaulSweeney says:

    Cool. Missed your comments and pointers.

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