Published on September 25th, 2007 | by Tom2
Amazon Effect Takes a Bite Out of Apple
Today’s public unveiling of Amazon’s DRM-free MP3 music download service is the tipping point we all have been waiting for lo these many months. Adoption of a competitive, rights-liberated download service by a giant retailer like Amazon means that the point of no return has been crossed in the war against content tyranny. Mark this date for the kiddies to look back on some day.
Launched with two million songs by 18,000 artists, a sweet deal with EMI and Universal, Amazon can introduce both freedom of choice and a little price competition to the music world mix. By shaving a dime off most songs–$.89 versus the standard $.99 on iTunes–Amazon points out the old Silicon Valley saw that "better is cheaper" and makes consumers think twice. Once Amazon works out some of its bugginess (Om Malik does a nice job comparing Amazon to iTunes today), it will permanently change consumer perceptions and expectations.
The point is, the days of over-controlled licenses and perpetual copyrights are staggering to their demise. Like Jason Statham’s badass character Chev Chelios in the film Crank, the DRM-mongers are living on adrenalin alone; the end, however, is nigh.