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Published on January 8th, 2007 | by Tom

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Mounting Data Behind Bubble Generation Behavior

We are starting to get substance behind anecdotal evidence of Bubble Generation behavior.  Today, the Pew Internet & American Life Project issued its latest survey showing that more than half (55%) of all American kids ages 12-17 use online social networking sites.  The telephone survey, conducted in October and November among 935 online youths between the ages of 12 and 17, shows just how prevalent and influential social and shpocasting sites have become among younger BubbleGens.

Significant Survey Findings

  • 55% of online teens have created a personal profile online, and 55% have used social networking sites like MySpace or Facebook.
  • 66% of teens who have created a profile say that their profile is not visible to all Internet users. They limit access to their profiles.
  • 48% of teens visit social networking websites daily or more often; 26% visit once a day, 22% visit several times a day.
  • Older girls ages 15-17 are more likely to have used social networking sites and created online profiles; 70% of older girls have used an online social network compared with 54% of older boys, and 70% of older girls have created an online profile, while only 57% of older boys have done so.

Teens say social networking sites help them manage their friendships

  • 91% of all social networking teens say they use the sites to stay in touch with friends they see frequently, while 82% use the sites to stay in touch with friends they rarely see in person.
  • 72% of all social networking teens use the sites to make plans with friends; 49% use the sites to make new friends.
  • Older boys who use social networking sites (ages 15-17) are more likely than girls of the same age to say that they use social networking sites to make new friends (60% vs. 46%).
  • Just 17% of all social networking teens say they use the sites to flirt.
  • Older boys who use social networking sites are more than twice as likely as older girls to say they use the sites to flirt; 29% report this compared with just 13% of older girls.

Of Note: MySpace dominates the Social Networking landscape

  • Fully 85% of teens who have created an online profile say the profile they use or update most often is on MySpace, while 7% update a profile on Facebook. Another 1% tend to a primary profile on Xanga. Other sites mentioned were Yahoo, Piczo, Gaiaonline and Tagged.com.

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