Published on December 15th, 2006 | by Tom0
Jaxtr Extends Social Media to Real World
They may spend, on average, a dozen hours per week rambling around online communities, but your typical BubbleGen consumer does have a real life you know. Soon, however, lives on and off-line are about to intersect in a whole new way. Launching in beta this week, is a cool new widget called Jaxtr that allows your social media personality to follow you around all day. Planted on your online space or blog, Jaxtr lets you assign the widget a specific call number which visitors can call–in real-time–to reach your cell phone. Calls are free from Jaxtr but local rates apply.
When a caller sees that widget, they can click it and Jaxtr will ask them for their own phone number. The caller’s phone will ring, and when the caller picks up, Jaxtr will ring the recipient who originated the widget. If the recipient was not available, Jaxtr will notify them that they have a voicemail that they can access by calling into their Jaxtr service. Fortunately, Jaxtr never discloses the call recipient’s phone number so you can install a widget without ever exposing personal information.
So what are the implications for marketers? Well, first you have to navigate the obvious privacy and safety concerns, especially regarding the younger BubbleGen crowd. You’ve got a lot of loons out there prowling kid’s communities, so we have to beware of them piercing the veil. But by and large, Jaxtr is further proof of the power of Web 2.0 to change more than the Internet. Community-building is a major and still-developing theme with the Bubble Generation consumer. A service like Jaxtr can extend the reach of social media and shopcasting from the online screen to the store floor. While Jaxtr may and probably should be acquired by a Skype, it is a game-changing idea. Better buckle up.