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Marketing

Apple Store

How to Turn Your Brand Into a Social Crusade

This column ran in today’s HuffingtonPost. Today, successful brands create social movements around themselves: the key proposition is not ‘buy me’ but rather, ‘join me.’ That is particularly crucial in highly competitive and commoditized markets where [&hellip... Read More


Current Affairs

Need a job

Why Your Kid Can’t Get A Job

This article appeared in Forbes.com, co-authored by veteran Silicon Valley author Michael S. Malone. According to the US Bureau of Labor Statistics, one out of every two Millennials—age 18 to 32–is either unemployed or under-employed. Numbering [&hellip... Read More


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